For years, Saskia and I have made it a habit to find a time every winter - usually after the hustle and bustle of our crazy holiday season - to step away from the everyday and go adventure.
One of our favorite materials here at SASKIA is Turquoise, and we see how much our customers love it too. This week we wanted to delve a bit deeper into this coveted mineral.
Our rebrand meant many things; a new logo, new printed collateral, new writing styles, and so much more. One of the things we were most excited about was new photography. A photoshoot can be fun, exciting, creative and so much more.
Having just run the gauntlet of a successful brand relaunch, we find ourselves with lots of insight to share. We never thought the process would be an easy one, but in hindsight, a number of strong lessons stand out.