Our rebrand meant many things; a new logo, new printed collateral, new writing styles, and so much more. One of the things we were most excited about was new photography. A photoshoot can be fun, exciting, creative and so much more. But without the proper planning it can be really stressful. Saskia's compiled her top tips for running a successful photoshoot for those of you who are curious, or about to embark on the adventure of running one yourself.
Having just run the gauntlet of a successful brand relaunch, we find ourselves with lots of insight to share. We never thought the process would be an easy one, but in hindsight, a number of strong lessons stand out. If ever you choose to launch a brand - or make some changes to the one you have - here are a few things to keep in mind.
It seems inescapable this time of year; everyone forgets how to add color into their wardrobe. The plague of dark clothing is everywhere, especially here in New York.
