If you know our company, you’ve probably heard Saskia’s origin story: a year spent traveling around the world, making new connections and beginning a bead collection. What we don’t talk about as much is exactly how that collecting began and who was the lucky one with 20lbs of rocks in his backpack.
Last week felt like a process of grieving - saying goodbye to a way of being. This week has a different feel, and we have discovered that not everything is scary and bad. True, the news sounds grim, but all the more reason to tune it out and tune in to what’s right in front of us.
We began this company with no mission in mind. Saskia loved making jewelry, people loved buying it and that was enough. Years in, that basic dynamic no longer served. We wanted more meaning to our work - a central Why that we could build off of.
Embracing change and allowing transformation. It sounds so easy - like becoming a butterfly. Well have you ever opened a chrysalis?