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    Blog — how to launch a rebrand

    Rebranding: the Good, the Bad and the Ugly

    Rebranding: the Good, the Bad and the Ugly
    Having just run the gauntlet of a successful brand relaunch, we find ourselves with lots of insight to share. We never thought the process would be an easy one, but in hindsight, a number of strong lessons stand out. If ever you choose to launch a brand - or make some changes to the one you have - here are a few things to keep in mind.

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