Having just run the gauntlet of a successful brand relaunch, we find ourselves with lots of insight to share. We never thought the process would be an easy one, but in hindsight, a number of strong lessons stand out. If ever you choose to launch a brand - or make some changes to the one you have - here are a few things to keep in mind.
Last week Saskia spoke at a Meet the Maker event put on by her local Etsy team, NY Handmade Collective. We had a wonderful turnout, and want to recap the highlights for you. The talk focused on Saskia’s business growth over the last eight years, and how her pat-time hobby turned into a full-time business with seven employees.